InVivo
BIRTH OF A BRAND: OUIFIELD
September – December 2016
Naming, brand content and visual identity creation for the new Invivo brand: OUIFIELD, a digital and responsible platform dedicated to the agricultural and rural world.
WORKSHOP: the agency conducted a series of creation & brainstorming sessions with internal teams to design the brand platform & find its name.
FILM LAUNCH : the agency wrote and produced the brand’s reveal film.
The graphic universe of the brand was developed by Graphica.
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Project(s) InVivo