Production of the first Loewe Fashion Party: “Fire of Youth Summer of Loewe”, Men’s Fashion Week – Spring 2018 Collection. In the heart of an incredible Parisian heatwave, an artistic labyrinth in the basement of the Institut du Monde Arabe, paths redesigned by giant posters signed M/M. A crazy evening, “A mini Burning-Man” dixit WWD.
“The Loewe party was turning into a school-night-appropriate version of Burning Man.” WWD
Among ” The 5 most impressive moments of Fashion Week Paris ” according to GQ Magazine – Read the GQ Magazine article
Art Direction : Allegria Torassa
Design and Graphic Design : M/M
Djs : WHY BE ; DUSTINA ; PANDORA ; MATHIEU GAYDU
Photo credits : Virgile Guinard & Clémentine Au Bureau