Production of the first Loewe Fashion Party: “Fire of Youth Summer of Loewe”, Men’s Fashion Week – Spring 2018 Collection.  In the heart of an incredible Parisian heatwave, an artistic labyrinth in the basement of the Institut du Monde Arabe, paths redesigned by giant posters signed M/M. A crazy evening, “A mini Burning-Man” dixit WWD.

“The Loewe party was turning into a school-night-appropriate version of Burning Man.” WWD 

Among ” The 5 most impressive moments of Fashion Week Paris ” according to GQ Magazine – Read the GQ Magazine article

Art Direction : Allegria Torassa
Design and Graphic Design : M/M
Djs : WHY BE ; DUSTINA ; PANDORA ; MATHIEU GAYDU

Photo credits : Virgile Guinard & Clémentine Au Bureau

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