{"id":7726,"date":"2025-03-26T22:39:55","date_gmt":"2025-03-26T21:39:55","guid":{"rendered":"https:\/\/www.clementineaubureau.fr\/projets\/new-syensqo-showroom-the-lobby\/"},"modified":"2025-03-26T22:53:01","modified_gmt":"2025-03-26T21:53:01","slug":"new-syensqo-showroom-the-lobby","status":"publish","type":"portfolio","link":"https:\/\/www.clementineaubureau.fr\/en\/projets\/new-syensqo-showroom-the-lobby\/","title":{"rendered":"NEW SYENSQO SHOWROOM &#8211; THE LOBBY"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-jlfe24-07929bdc850032bcc5d3d2a0f38f57e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7726'><div class='entry-content-wrapper 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fetchpriority=\"high\" class=\"wp-image-7350 avia-img-lazy-loading-not-7350\"  src=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5.jpeg\" width=\"1600\" height=\"1223\" title='WhatsApp Image 2025-02-27 at 23.16.34 (5)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5.jpeg 1600w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-300x229.jpeg 300w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-1030x787.jpeg 1030w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-768x587.jpeg 768w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-1536x1174.jpeg 1536w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-1500x1147.jpeg 1500w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-705x539.jpeg 705w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-24x18.jpeg 24w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-36x28.jpeg 36w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-02-27-at-23.16.34-5-48x37.jpeg 48w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Next<\/title>\n<desc id='av-svg-desc-2'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><a href='#7' class='goto-slide ' >7<\/a><a href='#8' class='goto-slide ' >8<\/a><a href='#9' class='goto-slide ' >9<\/a><a href='#10' class='goto-slide ' >10<\/a><a href='#11' class='goto-slide ' >11<\/a><a href='#12' class='goto-slide ' >12<\/a><\/div><\/div><\/div><div  class='flex_column av-2jowto-dfb5190589c5a956a27c0d601d62f6b0 av_one_third  avia-builder-el-3  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7pdnco6-1a434b02782db7da2c2a84c7fa41d933\">\n#top .av-special-heading.av-m7pdnco6-1a434b02782db7da2c2a84c7fa41d933{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m7pdnco6-1a434b02782db7da2c2a84c7fa41d933 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m7pdnco6-1a434b02782db7da2c2a84c7fa41d933 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m7pdnco6-1a434b02782db7da2c2a84c7fa41d933 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >NEW SYENSQO SHOWROOM &#8211; THE LOBBY<\/h2><div class='av-subheading av-subheading_below'><p>2024<br \/>Bruxelles.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m7pdo147-a258ae4e6a27abe3da46a9df0f0b1b9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"0\" data-end=\"121\">SYENSQO, the new traded entity of the Solvay Group, moved to Rue de la Fus\u00e9e in Brussels in December 2023.<\/p>\n<p data-start=\"123\" data-end=\"278\">This new giant in specialty chemicals has undertaken major renovations in its brand-new headquarters, which now houses its research laboratories on-site.<\/p>\n<p data-start=\"280\" data-end=\"694\">Our global mission, structured in three phases, involved transforming the building\u2019s fa\u00e7ades to integrate new connected illuminated signs, installing an artistic lighting design in SYENSQO\u2019s colors to illuminate the building, and finally, redesigning the entire LOBBY into a new reception space\u2014an exhibition conceived as a digital forest, a stage, and more, all encapsulated within the new SYENSQO branding.<\/p>\n<p data-start=\"696\" data-end=\"723\">Mission accomplished!<\/p>\n<p data-start=\"725\" data-end=\"819\">Here are some photos from the second phase: the scenography of the new LOBBY &#8211; SHOWROOM.<\/p>\n<p data-start=\"821\" data-end=\"1227\">This phase included the removal of existing furniture, the design and installation of new reception furniture, the creation of a stage for internal presentations, and the installation of an exhibition titled &#8220;Digital Forest,&#8221; featuring 3D and animated displays showcasing the Group\u2019s research and innovations. Finally, the entire lobby was fully transformed in the colors of the new SYENSQO identity.<\/p>\n<p data-start=\"1229\" data-end=\"1546\" data-is-last-node=\"\" data-is-only-node=\"\">A remarkable adventure carried out with an incredible team: Yann Desgr\u00e9e, Elsa Duclot, Jean-Eude Verdonck, Laurent Lefevre, and our long-standing partners: Agence NC, Anamorph\u00e9e Studio, as well as our new collaborators: Europexpo, Light to Light, Maximilien Minguet. An infinite thank you to each of them.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7654,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"portfolio_entries":[126],"class_list":["post-7726","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-syensqo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEW SYENSQO SHOWROOM - THE LOBBY - Clementine Au Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEW SYENSQO SHOWROOM - THE LOBBY - Clementine Au Bureau\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/\" \/>\n<meta property=\"og:site_name\" content=\"Clementine Au Bureau\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T21:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/SYENSQO-LOBBY.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"908\" \/>\n\t<meta property=\"og:image:height\" content=\"1058\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/\",\"url\":\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/\",\"name\":\"NEW SYENSQO SHOWROOM - THE LOBBY - Clementine Au Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/www.clementineaubureau.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/SYENSQO-LOBBY.jpg\",\"datePublished\":\"2025-03-26T21:39:55+00:00\",\"dateModified\":\"2025-03-26T21:53:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/#primaryimage\",\"url\":\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/SYENSQO-LOBBY.jpg\",\"contentUrl\":\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2025\/03\/SYENSQO-LOBBY.jpg\",\"width\":908,\"height\":1058},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clementineaubureau.fr\/projets\/creation-du-nouveau-showroom-syensqo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.clementineaubureau.fr\/en\/the-agency\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NEW SYENSQO SHOWROOM &#8211; 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