{"id":5754,"date":"2020-10-30T17:57:09","date_gmt":"2020-10-30T16:57:09","guid":{"rendered":"https:\/\/www.clementineaubureau.fr\/projets\/ouverture-du-w-paris-opera\/"},"modified":"2021-03-29T22:20:46","modified_gmt":"2021-03-29T20:20:46","slug":"ouverture-du-w-paris-opera","status":"publish","type":"portfolio","link":"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/","title":{"rendered":"OPENING &#038; ARTISTIC PROGRAMMING"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcytae7h-0b746172dd477763f05c16eecfe4f5f5\">\n.avia-section.av-kcytae7h-0b746172dd477763f05c16eecfe4f5f5{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kcytae7h-0b746172dd477763f05c16eecfe4f5f5 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-fixed av-minimum-height av-minimum-height-100 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https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/WPO-ambassadeurs-14-e1410540302413-300x175.jpg 300w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/WPO-ambassadeurs-14-e1410540302413-1030x601.jpg 1030w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/WPO-ambassadeurs-14-e1410540302413-768x448.jpg 768w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/WPO-ambassadeurs-14-e1410540302413-1536x896.jpg 1536w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/WPO-ambassadeurs-14-e1410540302413-1500x875.jpg 1500w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/WPO-ambassadeurs-14-e1410540302413-705x411.jpg 705w\" sizes=\"(max-width: 1851px) 100vw, 1851px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-kfz9kckt-6f41f31312e57268a255218c90150c89__15  slide-16 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5264 avia-img-lazy-loading-not-5264\"  src=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/YFTL-11.jpeg\" width=\"780\" height=\"430\" title='YFTL-11' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/YFTL-11.jpeg 780w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/YFTL-11-300x165.jpeg 300w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/YFTL-11-768x423.jpeg 768w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/YFTL-11-705x389.jpeg 705w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-kfz9kckt-6f41f31312e57268a255218c90150c89__16  slide-17 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5265 avia-img-lazy-loading-not-5265\"  src=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/yuksek-3.jpg\" width=\"983\" height=\"654\" title='yuksek-3' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/yuksek-3.jpg 983w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/yuksek-3-300x200.jpg 300w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/yuksek-3-768x511.jpg 768w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/yuksek-3-705x469.jpg 705w\" sizes=\"(max-width: 983px) 100vw, 983px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid 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>17<\/a><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kcz03xjh-db3018ed50577da63e0f189a24afc697 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"highlighted\"><code><\/code><\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eufr5-098e4c6babd43d1ddc88419105375821\">\n.flex_column.av-eufr5-098e4c6babd43d1ddc88419105375821{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eufr5-098e4c6babd43d1ddc88419105375821 av_one_third  avia-builder-el-4  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kit39th4-768f59d864a1b1f234a7d8f4552f1c32\">\n#top .av-special-heading.av-kit39th4-768f59d864a1b1f234a7d8f4552f1c32{\nmargin:0 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kit39th4-768f59d864a1b1f234a7d8f4552f1c32 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kit39th4-768f59d864a1b1f234a7d8f4552f1c32 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kit39th4-768f59d864a1b1f234a7d8f4552f1c32 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >W Paris-Op\u00e9ra<\/h2><div class='av-subheading av-subheading_below'><p>OPENING &#038; ARTISTIC PROGRAMMING<br \/>\nSeptember 2011 &#8211; May 2012, W Paris-Opera, Paris, France<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kcypo4kc-ad8200c1dbcf073a4123084233302b92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The agency was in charge of developing a global communication and buzz strategy for the opening of the first W hotel in Paris.<\/p>\n<p>Management of 15 evenings in 9 months articulated around creative partnerships combining fashion, design and music, in the hotel still under construction. Production of films and viral tools, infiltration, public relations &#038; press relations.<\/p>\n<p>Some examples of happenings which took place :<\/p>\n<p>-Lives: Yuksek, We have Band, Singtank, Electric guest&#8230;<\/p>\n<p>-Showroom during fashion week: EachxOther, Lara Bohint, Body Editions&#8230;<\/p>\n<p>-Dinners, happenings: launch of the website My Beautiful Dressing, Corner W for Colette&#8217;s 15th birthday&#8230;<\/p>\n<p>On the artistic program of the opening night: Zeus, Shobo Shobo, Random International, Andrea Crews, Honet, Yorgo Tloupas&#8230;<\/p>\n<p><em>A co-production La Clique &#038; Cl\u00e9mentine Au Bureau.<\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='togglecontainer av-khyx5y4d-25bceb8b848bb14777af6e4571968e2b  avia-builder-el-7  el_after_av_textblock  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-av_toggle-36c00fb4c0f9e8f955e888b81462c903'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Discover the program\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Discover the program\" data-aria_expanded=\"Click to collapse: Discover the program\">Discover the program<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Some examples of events and partnerships set up inside and outside the hotel :<\/p>\n<p>-Lives : Yuksek, We Have Band, Singtank, Electric Guest&#8230;<\/p>\n<p>-Showroom during the Fashion Week : EachxOther, Lara Bohint, Body Editions&#8230;<\/p>\n<p>-Dinners, happenings : launch of the website My Beautiful Dressing, Corner W for Colette&#8217;s 15th birthday&#8230;<\/p>\n<p>On the artistic program of the opening night: Zeus, Shobo Shobo, Random International, Andrea Crews, Honet, Yorgo Tloupas?<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khz70fhe-0b9f8921c1082ee204c7637284424151\">\n#top .hr.hr-invisible.av-khz70fhe-0b9f8921c1082ee204c7637284424151{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-khz70fhe-0b9f8921c1082ee204c7637284424151 hr-invisible  avia-builder-el-8  el_after_av_toggle_container  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kcypo4kc-ad8200c1dbcf073a4123084233302b92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#opening #launch #celebration #artists #ambassadors #creation #strategies #team #evenings #concerts #marketing #marketing<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kcyvhu2q-33de6caa7137f6f6aa4522f68451f680 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Project(s) <code><a href='https:\/\/www.clementineaubureau.fr\/en\/clients\/w-paris-opera-en\/' title='W Paris - Op\u00e9ra'>W Paris - Op\u00e9ra<\/a><\/code><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5248,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"portfolio_entries":[91],"class_list":["post-5754","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-w-paris-opera-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OPENING &amp; ARTISTIC PROGRAMMING - Clementine Au Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OPENING &amp; ARTISTIC PROGRAMMING - Clementine Au Bureau\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/\" \/>\n<meta property=\"og:site_name\" content=\"Clementine Au Bureau\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-29T20:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"454\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/\",\"url\":\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/\",\"name\":\"OPENING & ARTISTIC PROGRAMMING - Clementine Au Bureau\",\"isPartOf\":{\"@id\":\"https:\/\/www.clementineaubureau.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/8.png\",\"datePublished\":\"2020-10-30T16:57:09+00:00\",\"dateModified\":\"2021-03-29T20:20:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/#primaryimage\",\"url\":\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/8.png\",\"contentUrl\":\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/8.png\",\"width\":454,\"height\":529},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clementineaubureau.fr\/en\/projets\/ouverture-du-w-paris-opera\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.clementineaubureau.fr\/en\/the-agency\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"OPENING &#038; 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