{"id":5674,"date":"2020-11-16T11:32:16","date_gmt":"2020-11-16T10:32:16","guid":{"rendered":"https:\/\/www.clementineaubureau.fr\/projets\/strategie-de-communication-globale\/"},"modified":"2021-03-29T22:16:31","modified_gmt":"2021-03-29T20:16:31","slug":"strategie-de-communication-globale","status":"publish","type":"portfolio","link":"https:\/\/www.clementineaubureau.fr\/en\/projets\/strategie-de-communication-globale\/","title":{"rendered":"GLOBAL COMMUNICATION STRATEGY"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kcytae7h-0b746172dd477763f05c16eecfe4f5f5\">\n.avia-section.av-kcytae7h-0b746172dd477763f05c16eecfe4f5f5{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kcytae7h-0b746172dd477763f05c16eecfe4f5f5 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-fixed av-minimum-height 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av-kfz9kckt-19577240d92cbee0d2bf8c92aa0a39cb__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5418 avia-img-lazy-loading-not-5418\"  src=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/fmra-bec.jpg\" width=\"999\" height=\"649\" title='fmra-bec' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/fmra-bec.jpg 999w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/fmra-bec-300x195.jpg 300w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/fmra-bec-768x499.jpg 768w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/fmra-bec-705x458.jpg 705w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/fmra-bec-24x16.jpg 24w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/fmra-bec-36x23.jpg 36w, https:\/\/www.clementineaubureau.fr\/wp-content\/uploads\/2020\/11\/fmra-bec-48x31.jpg 48w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/div><\/li><\/ul><\/div><br \/>\n<section  class='av_textblock_section av-kcz03xjh-db3018ed50577da63e0f189a24afc697 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"highlighted\"><code><\/code><\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eufr5-098e4c6babd43d1ddc88419105375821\">\n.flex_column.av-eufr5-098e4c6babd43d1ddc88419105375821{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eufr5-098e4c6babd43d1ddc88419105375821 av_one_third  avia-builder-el-4  el_after_av_two_third  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kirnwkpw-a54d46ff564ea3869ab1cad4184a0bf6\">\n#top .av-special-heading.av-kirnwkpw-a54d46ff564ea3869ab1cad4184a0bf6{\nmargin:0 0 0 0;\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kirnwkpw-a54d46ff564ea3869ab1cad4184a0bf6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kirnwkpw-a54d46ff564ea3869ab1cad4184a0bf6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kirnwkpw-a54d46ff564ea3869ab1cad4184a0bf6 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >F.M.R.A. <span class='special_amp'>&amp;<\/span> BEC<\/h2><div class='av-subheading av-subheading_below'><p>GLOBAL COMMUNICATION STRATEGY<br \/>\n2012 \u2013 2013<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kcypo4kc-ad8200c1dbcf073a4123084233302b92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Development of a new communication strategy for F.M.R.A. and its entity BEC. Definition of their new positioning, development of a new visual identity (graphic charter), modernization and homogenization of their communication tools, production of contents (brochures, product presentation, websites). Supporting their media and non-media development over two years.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kcypo4kc-ad8200c1dbcf073a4123084233302b92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>#content #strategy #communicationtools #pitch #developmentwork #writing #graphicdesign #agility #brand platform<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kcyvhu2q-33de6caa7137f6f6aa4522f68451f680 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Project(s) <code><a href='https:\/\/www.clementineaubureau.fr\/en\/clients\/fmra-bec-en\/' title='F.M.R.A. &amp; BEC'>F.M.R.A. &amp; BEC<\/a><\/code><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4987,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"portfolio_entries":[109],"class_list":["post-5674","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-fmra-bec-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GLOBAL COMMUNICATION STRATEGY - Clementine Au Bureau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clementineaubureau.fr\/en\/projets\/strategie-de-communication-globale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GLOBAL COMMUNICATION STRATEGY - 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